Whether you want to be creative and narrative with a lead or simply state the hard news, there is a style to fit every story. Summary leads differ from a feature leads in many ways. Summary leads do not try to pack in the 5W's and an H, but rather focus on providing a quick preview of the news to come. They are specifc and concise. These leads are usually kept at 30 words or less and always in active voice to grab the reader's attention.
Feature leads serve a little different purpose. Feature leads pull the reader in by using an offbeat way of starting it: a powerful quote, a joke, or a diary entry. Some feature leads add description as a way to set a scene for the reader. Narratives do just that by presenting the story along with other elements such as quotes or dialogue to set up a scene. Question leads are simple in that they pose a question. There are many types of feature leads that catch the reader's attention in a powerful way.
As long as the lead serves its purposes of getting the reader's attention, it's appropriate.
Two examples of feaure leads:
Kenseth Wins a Wet and Wild Daytona 500 By: The Associated Press
A Four-Track Guy in a Digital World By: Melena Ryzik
Feature leads serve a little different purpose. Feature leads pull the reader in by using an offbeat way of starting it: a powerful quote, a joke, or a diary entry. Some feature leads add description as a way to set a scene for the reader. Narratives do just that by presenting the story along with other elements such as quotes or dialogue to set up a scene. Question leads are simple in that they pose a question. There are many types of feature leads that catch the reader's attention in a powerful way.
As long as the lead serves its purposes of getting the reader's attention, it's appropriate.
Two examples of feaure leads:
Kenseth Wins a Wet and Wild Daytona 500 By: The Associated Press
A Four-Track Guy in a Digital World By: Melena Ryzik
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